Our deep experience with print publications gives us the tools to craft copy which is both simple and powerful.
Chinese demand for donkey hides has threatened millions of the animals across the world. This investigation into the emerging trade in rural Brazil involved in-depth supply chain research and field documentation into the trafficking and slaughter of the animals.
photo: Alexandre Guzanshe
In an ongoing multiyear project, we have managed lead generation and field deployments in Brazil for a series of dozens of lively human stories about innovative uses of a popular mobile app by Brazilian consumers and entrepreneurs.
A year in the making, our TIME story on the future of the Amazon was published in September 2019, delving deep in the past and present of the world’s largest rainforest. It included breathtaking photography and augmented reality models of the jungle.
Matt and his team managed and reported a hugely ambitious project on the future of the Amazon rainforest for TIME. Wide Avenues was instrumental in securing funding for the project to go ahead in the first place, and in co-ordinating multimedia, security and logistical elements on the ground. Throughout, they were professional, courteous and communicative, despite extremely challenging conditions in the depths of the Amazon. I couldn’t be prouder of the resulting story, and its quality and depth is testament to the extraordinary work Wide Avenues put into it.
Over the years, Wide Avenues has proven to be our go-to partner in South America. When we collaborate with Matt and his team we know they’ll not only do the job well, but also exceed the remit’s expectations. Sound, well-intentioned and ethical information gathering is the key to our business and Wide Avenues puts this into practice in some of the most challenging and sensitive parts of the world. The team’s honest and factually grounded point of view is invaluable to the work that we do. We can’t thank Matt and his team enough.
Over the past two years, The Donkey Sanctuary has commissioned Wide Avenues to undertake a series of investigations and investigative research in Brazil as part of its global campaign against the donkey skin trade. In every respect, this has been undertaken and completed in a forensically thorough and professional way. But more than that, Wide Avenues have shown considerable empathy with the issues that they investigate – this is never just a commission but a partnership to help expose and address injustice and wrongdoing. They will continue to be part of our plans for investigative work in Brazil and more widely in South America in the future. I can’t recommend them highly enough.